In this workshop, we'll dive deep into the history of the Coalition of Immokalee Workers' unique and successful alliance with students, activists, faith communities, and community allies to bring respect and human rights to the fields. For nearly two decades, farmworkers and consumers have built consciousness about farm labor poverty and exploitation in the fields. Together, they've taken to boycotts and other forms of nonviolent direct action to leverage the market power of 14 major corporate retailers of tomatoes -- from McDonald's to Walmart -- to establish the Presidential Medal-winning Fair Food Program. Thanks to the Fair Food Program, the human rights of tens of thousands of farmworkers along the East Coast are being respected for the first time. The Fair Food Program's model, called "Worker-driven Social Responsibility," has been adapted by dairy workers in Vermont, garment workers in Bangladesh, and others, promising a new approach to ensuring labor rights for low-wage workers around the globe. We'll discuss the merits and future of Worker-Driven Social Responsibility as well as the ongoing boycott of Wendy's, the only major fast food company still refusing to participate in the Fair Food Program.