Michael B. Friedman is one of the top public relations professionals in the field. His ability to take small, unknown, and emerging clients and make them newsworthy and relevant has kept him in high demand for over 20 years. During his career Michael has helped numerous technology start-ups and companies, non-profit organizations, investor organizations, corporate businesses, unions, celebrities, and private individuals influence key audiences, garner greater support and funding, shape public images, and reach business objectives through his innovative and unique approach to public relations. By using a unique psychological and statistical approach, he routinely places clients in such high profile media outlets as the Wall Street Journal, USA Today, New York Times the Associated Press, Miami Herald, The Early Show, The Today Show, The Oprah Winfrey Show, 60 Minutes, NBC Nightly News, 48- Hours, CNN, CNBC, Time, People, New York Magazine, the Page Six column of the New York Post, and the New York Daily News. Michael’s success stems from his unique understanding of the world of journalism and what news editors and reporters want in a story. This expertise was gained through a B.S. in Journalism from Boston University and an M.A. in Journalism from New York University, as well as working at Fox News Channel, the Voice of America's London, England bureau, and as a freelance journalist for various New Jersey daily and weekly publications. In addition to all his public relations exploits, Michael is currently one of few people in the world who holds Ph. D. in public relations (Michigan State University) and who has more than 20 years professional experience. Michael has lectured about the importance of public relations ethics at the 2012 World Universities Forum in Rhodes, Greece; he has developed and presented new and cutting edge public relations research at various conferences around the world; and he has four articles published about the persuasive effects media photographs have on targeted audiences.