How can protest break into the mainstream media? In this age of the Trump administration, protest has gotten more attention than ever, but how do you keep your cause ongoing in the mainstream media. This panel of artists and publicity experts will show you how to alert the media before and after with media advisory ideas that get their attention, how to generate interesting story ideas that keep reporters/photographers asking for more, what kind of art to use to enhance your messaging, and how to stage your action for maximum effectiveness. Activists will exit the panel with a primer on the best ways to get media attention, as well as give case studies that show those protests that got their demands met.